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Ah yes, I know who you are.

Before you reach back for the nearest sharp object to unleash towards any picture of me on your computer screen - just relax.

“You don’t know me, Michael!,” you might say.

Well, I do know you’re likely a technician.

What does that mean?

Let our co-founder, Debbie Roberts explain and she'll show you how even a “technician” can set and achieve goals:

There were two reasons why I didn’t enjoy planning sessions.

Firstly because I was afraid of what people might think of me if I didn’t reach my goal (fear of failure) and secondly because I was a great technician not a born leader/entrepreneur. It’s not the job of the technician to set goals. The technician does the work and in great detail. That’s where we feel most comfortable. We know what we’re doing and we do it well.

It’s the leader’s job to create a big enough vision that will withstand the stuff that comes at us from time to time. A leader doesn’t like spending time in the detail (doing the work of a technician). That would bore them to snores!

The leader thrives in creating big visions and they do that with confidence and without fear of failure. So how do you reconcile the fact that you know you need to make leadership decisions, but you have an ongoing internal battle with a very dominant technician who gets stuck in the detail and whether it’s a right or wrong decision?

1) Be aware that’s what’s going on first.

When you feel yourself struggling with creating a vision and setting goals be aware that is the technician trying to take over. Then tell the technician to take a break!

And start behaving like a leader despite the fact you’ll be stepping out of your comfort zone. Don’t sweat the small stuff. Have fun with it.

Understand that no-one really cares or will even notice whether you reach your goals because they’re busy with their own lives. And even those who love you (if you’ve shared your goals with them) won’t judge you. They will be forever supportive.

2) Finally, create a goal that’s not just about the money.

Make it more about something important that you’re going to be able to do when you have the money (ie: private school for my kids, pay off the house or an overseas holiday). If your goals are just about moving up in your business and earning x amount of dollars, when the going gets tough, you’ll justify why you don’t need the money and say “this isn’t for me.”

You know that if you have a target in your sights you’re more likely to hit it. So, take more than just a well-earned rest and make positive plans which will energize you to take your business to the next level.

Great advice Deb!

So, what steps will you take to set goals and actually achieve them?

How will you become a leader in your business today?

Don’t paralyze yourself.

The greatest antidote to fear is ACTION.

Get started today.

To your success,


Michael Palmer

Article by Michael Palmer

Michael is the CEO of Pure Bookkeeping, the host of The Successful Bookkeeper podcast and an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.