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In the highly competitive landscape of bookkeeping and BAS services, distinguishing yourself from the competition is paramount. One innovative approach that has proven effective in captivating prospects is offering a financial health check as part of your initial engagement. This strategy not only showcases your expertise but also demonstrates the tangible value you can bring to a potential client's business. Let's delve into how implementing a financial health check can significantly enhance your sales conversations and leave a lasting impression on your prospects.

The Power of First Impressions
First impressions matter, especially in the business world. By initiating your relationship with a prospective client through a financial health check, you're immediately setting a tone of professionalism, thoroughness, and value-driven service. This initial offering helps position you as a trusted advisor, rather than just another service provider, right from the get-go.

What Is a Financial Health Check?
A financial health check is a comprehensive review of a business's financial statements, processes, and systems. It aims to identify strengths, uncover areas of improvement, and provide actionable insights for enhancing financial performance. For bookkeeping professionals, this involves analysing accounting records, bookkeeping practices, compliance with GST laws, and the overall efficiency of financial operations.

How to Conduct a Financial Health Check

  1. Gather Comprehensive Financial Data: Start with collecting all necessary financial documents from your prospect. This includes, but is not limited to, balance sheets, income statements, cash flow statements, and last lodged financials.
  2. Assess Financial Performance: Analyse key financial ratios and metrics to gauge the health of the business. Look at liquidity ratios, profitability margins, and debt levels to get a sense of the company's financial stability and performance.
  3. Review Bookkeeping Processes: Evaluate the current bookkeeping practices for efficiency and accuracy. Identify any gaps in record-keeping, potential compliance issues, or areas where automation could save time and reduce errors.
  4. Provide Actionable Insights: Based on your assessment, prepare a report that outlines your findings, highlights areas of concern, and suggests practical steps for improvement. Tailor your recommendations to the specific needs and challenges of the business.

Leveraging the Health Check in Sales Conversations

Highlight Immediate Value: Use the findings from the health check to highlight immediate areas where your services can add value. Show how your expertise can solve their current challenges, improve financial management, and support business growth.

Customise Your Pitch: Armed with insights from the health check, tailor your sales pitch to address the specific needs and pain points of the prospect. This personalised approach demonstrates your commitment to their business success and sets you apart from competitors.

Establish Trust and Credibility: By offering a financial health check upfront, you build trust with your prospects. It shows that you're willing to invest your time and expertise to understand their business before any transaction takes place.

Create a Sense of Urgency: Presenting the findings of the health check can create a sense of urgency for the prospect to address the identified issues. Use this opportunity to discuss how your services can provide timely and effective solutions.


Incorporating a financial health check into your initial engagement with prospects is a strategic move that can significantly impact your sales success. It not only demonstrates your expertise and the value of your services but also builds a foundation of trust and personalised care that is crucial in converting prospects into loyal clients. By taking the time to understand and address the specific needs of each business, you're not just selling a service; you're offering a partnership that promises growth and financial health. For bookkeeping professionals looking to stand out, offering a financial health check is a powerful way to wow your prospects and pave the way for lasting business relationships.

Click here to download your free copy of the Pure Bookkeeping Quick Health Check.


Katrina Aarsman

Article by Katrina Aarsman

Author of Grow, Profit, Exit, mother of two and mentor Katrina Aarsman has been with Pure Bookkeeping since 2018. As spokesperson for Pure Bookkeeping Australia, Katrina uses her role to help bookkeeping businesses in a meaningful way. Along with leading development, implementing goals and upholding values, Katrina is dedicated to staying in touch, on top of trends and issues with the bookkeeping industry. Before Pure Bookkeeping, Katrina built a multi-staffed bookkeeping business that she sold in 2015. Since then she has guided, supported and helped bookkeepers build and grow their businesses. She continues to find new things that inspire her and the people around her. Currently, she is exploring meditation and dreaming of one day living by the water.