As a bookkeeper, acquiring new clients is vital for the growth and success of your business. While there are several strategies you can employ, it's crucial to focus on proven methods that yield results. In this blog post, we will explore seven effective ways to attract new clients and expand your bookkeeping services.
Leverage Your Network
Start by reaching out to people you know. Your family, friends, colleagues, and acquaintances can be a valuable source of referrals. Inform them about your bookkeeping services and ask for recommendations. Personal connections often lead to trust, making it easier to convert referrals into clients.
Attend local business events, industry conferences, and seminars where you can meet potential clients. Join professional organisations, such as chambers of commerce or industry-specific groups, and actively engage in conversations. Networking provides opportunities to showcase your expertise, build relationships, and generate leads.
Connect with Accountants
Establishing partnerships with accountants can be mutually beneficial. Accountants often encounter clients in need of bookkeeping services, and they may refer those clients to trusted bookkeepers. Build relationships with accountants in your area, offer to collaborate, and demonstrate the value you bring to their clients' financial management.
Get Referrals from Existing Clients
Satisfied clients can be your most effective marketing tool. Word-of-mouth recommendations carry a lot of weight and can generate a steady stream of new clients. Request referrals from your existing clients and offer incentives for successful referrals.
Build an Online Presence
Having a strong online presence is essential in today's digital age. Establish a presence on social media platforms relevant to your target audience. Share valuable content, engage with potential clients, and showcase your knowledge to attract new leads. Don’t forget to create a professional website highlighting your services, expertise, and client testimonials.
Offer Free Consultations
Providing free consultations is a great way to demonstrate your expertise and build trust with potential clients. Offer insights, identify their pain points, and propose customised solutions. This approach allows prospects to experience the value you bring to their business before committing to your services.
Collaborate with Complementary Professionals
Identify other professionals or service providers whose offerings complement your bookkeeping services, such as tax consultants or business coaches. Establish partnerships to cross-promote each other's services and tap into new client networks.
Acquiring new clients for bookkeepers requires a proactive and strategic approach. By leveraging personal connections, networking, collaborating with accountants, and utilising referrals from existing clients, you can establish a strong client base. In addition, building an online presence, offering free consultations, and partnering with complementary professionals will help you expand your reach and attract new leads. Remember, consistent effort and providing exceptional service are key to long-term success in attracting and retaining clients.
Ready to unlock the secrets to attracting a steady stream of customers for your business? Join us for the "7 Proven Ways to Get New Clients" webinar on Tuesday, 4 July 2023 at 12pm AEST.
Click here to register.
Article by Katrina Aarsman
Author of Grow, Profit, Exit, mother of two and mentor Katrina Aarsman has been with Pure Bookkeeping since 2018. As spokesperson for Pure Bookkeeping Australia, Katrina uses her role to help bookkeeping businesses in a meaningful way. Along with leading development, implementing goals and upholding values, Katrina is dedicated to staying in touch, on top of trends and issues with the bookkeeping industry. Before Pure Bookkeeping, Katrina built a multi-staffed bookkeeping business that she sold in 2015. Since then she has guided, supported and helped bookkeepers build and grow their businesses. She continues to find new things that inspire her and the people around her. Currently, she is exploring meditation and dreaming of one day living by the water.
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