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Fifteen years ago, Pure Bookkeeping was born out of one bookkeeper’s struggle to find a better way. What started as a personal breakthrough has since evolved into a proven system that has helped thousands of bookkeepers build stronger, more profitable businesses.

From Overworked to Empowered

The journey began with Debbie Roberts, a highly skilled bookkeeper with 20 years of experience. When she started her own business, she quickly filled her client roster—but soon found herself drowning in work.

Despite long hours, she wasn’t seeing the financial return she expected. Burnout was creeping in. She knew she needed help but didn’t trust anyone to do the work at her level. After years of fixing other bookkeepers’ mistakes, how could she delegate with confidence?

She was stuck. Either she found a better way—or she walked away from her business.

The Turning Point

Everything changed when Debbie met Peter Cook, a business coach, at a local networking event. He asked her one simple question:

“What if you could document everything in your head so other bookkeepers could do the work just as well as you?”

That question sparked a transformation. Debbie immersed herself in The E-Myth Revisited, a book about systemizing business operations. With Peter’s guidance, she spent years developing detailed checklists, procedures, and training programs that allowed her to hire and trust top-quality bookkeepers.

The results? She built a scalable, profitable business that ran smoothly—even when she took months off.

The Birth of Pure Bookkeeping

After refining her systems for eight years, Debbie and Peter knew they had something powerful. They introduced the Pure Bookkeeping System to other bookkeeping business owners—and the impact was immediate.

Bookkeepers who implemented the system saw:
✅ More efficiency with documented processes
✅ Higher profits with structured pricing
✅ Scalability through quality-controlled hiring and training
✅ Less stress knowing their business could run without them

Word spread fast. Pure Bookkeeping quickly became the gold standard for bookkeeping business systems. Debbie and Peter even co-authored The E-Myth Bookkeeper, sharing their insights with bookkeepers worldwide.

15 Years Later—Still Changing the Industry

Today, Pure Bookkeeping has helped thousands of bookkeepers across Australia, Canada, and the United States build stronger businesses. Our system continues to evolve, adapting to industry changes and compliance requirements, like the upcoming Quality Management Systems (QMS) regulations.

But one thing remains the same—our mission:
To empower bookkeepers with the tools, systems, and confidence to grow a thriving business.

What’s Next?

Fifteen years is just the beginning. We’re committed to continuing our work—helping bookkeepers:
💡 Streamline their processes
💡 Build teams they can trust
💡 Increase profitability
💡 Love their business again

Thank You for Being Part of Our Journey

To every bookkeeper who has trusted Pure Bookkeeping—thank you. Your success is what drives us forward.

Here’s to the next 15 years of growth, innovation, and transforming bookkeeping businesses!

If you're interested in learning more about Pure Bookkeeping and how it can improve your business, visit https://www.purebookkeeping.com.

Katrina Aarsman

Article by Katrina Aarsman

Author of Grow, Profit, Exit, mother of two and mentor Katrina Aarsman has been with Pure Bookkeeping since 2018. As spokesperson for Pure Bookkeeping Australia, Katrina uses her role to help bookkeeping businesses in a meaningful way. Along with leading development, implementing goals and upholding values, Katrina is dedicated to staying in touch, on top of trends and issues with the bookkeeping industry. Before Pure Bookkeeping, Katrina built a multi-staffed bookkeeping business that she sold in 2015. Since then she has guided, supported and helped bookkeepers build and grow their businesses. She continues to find new things that inspire her and the people around her. Currently, she is exploring meditation and dreaming of one day living by the water.