About your hosts
Peter Cook
Peter Cook is the co-founder and Chairperson of Pure Bookkeeping and is a best-selling author of seven books (including The E-Myth Bookkeeper and Catsville, a children's book he wrote with his daughter). His current obsession is about extraordinary business.
Outside of his work he is an Ishaya Monk, a 3rd dan black belt in Aikido, a proud father of five and nine year old daughters, a fairly ordinary Spanish student, and very keen to once again get beyond 15km from his home in Melbourne.
Debbie Roberts
Debbie Roberts is the co-founder of Pure Bookkeeping, co-author of The E-Myth Bookkeeper and a thought leader within the bookkeeping industry.
Debbie experienced the highs and lows of growing her own bookkeeping business over 13 years before selling it in 2014. Debbie realised that she needed to systematise her business in order to scale so she spent the next 10 years documenting systems for her team to follow. And so Pure Bookkeeping was born.
Debbie prides herself on having a proactive and thoughtful approach to support bookkeepers in growing their own successful businesses while continuing to innovate and achieve.
Katrina Aarsman
Katrina Aarsman is a mentor, author, entrepreneur, and CEO of Pure Bookkeeping.
With more than 25 years of experience within the bookkeeping and financial services industries, Katrina’s passion has always been to help bookkeepers grow successful and profitable businesses.
Katrina’s skills and experience lend her to a variety of specialist fields, including business automation, business growth, and workflow management.
One of the areas Katrina is most passionate about is in Advisory and has recently built an Advisory course to share her knowledge with bookkeepers so that they can truly empower small business owners around their finances.
Sharon Francisco
Sharon Francisco is a coach and mentor who works with bookkeepers to scale their bookkeeping business. She scaled a bookkeeping business from just one bookkeeper to twelve and promotes the practical steps to assist bookkeepers achieve the freedom they desire from their Bookkeeping Business. She uses a no fuss approach to gain traction fast with her clients as they are taken through set steps to uncover unconscious blocks, develop a growth mindset and build the confidence required to sell their services, lead a team and price correctly.
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