About your host

Katrina Aarsman is a mentor, author, entrepreneur, and CEO of Pure Bookkeeping. 

With more than 25 years of experience within the bookkeeping and financial services industries, Katrina’s passion has always been to help bookkeepers grow successful and profitable businesses. 

Katrina’s skills and experience lend her to a variety of specialist fields, including business automation, business growth, and workflow management. 

One of the areas Katrina is most passionate about is in Advisory and has recently built an Advisory course to share her knowledge with bookkeepers so that they can truly empower small business owners around their finances.

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