---
title: Is your bookkeeping business turning into something you're proud of?
description: Here at Pure Bookkeeping we are passionate about teaching you how to transform your business into something you're proud of.
---

[The Pure Bookkeeping Blog ](https://www.purebookkeeping.com/blog)

# [Is your bookkeeping business turning into something you're proud of? ](https://www.purebookkeeping.com/blog/transforming-the-bookkeeping-industry)

 Written by [Debbie Roberts](https://www.purebookkeeping.com/blog/author/debbie-roberts) | Jun 21, 2013 4:54:48 AM

Part of our mission at Pure Bookkeeping is to transform the bookkeeping industry. I know, it sounds pretty bold, and when we first came up with the idea we thought "who are we to transform an industry?", and Peter Cook and I wondered if it was even possible. But years after [starting my bookkeeping business](http://www.aws-old.purebookkeeping.com.au/) I’m still cleaning up messes left behind by bookkeepers who are not passionate and proud and are ignoring or avoiding the fact that they are now required to be a Registered BAS Agent.

We are committed to a paradigm shift in our industry. According to Thomas Kuhn in his book [The Structure of Scientific Revolutions], a paradigm shift is a change in basic assumptions. Kuhn used this duck or rabbit optical illusion to demonstrate the way in which a paradigm shift could cause a person to see the same information in a completely different way.

Here are three paradigm shifts I want to see:

- From "I’m just a bookkeeper" to "I’m the critical support for any small business"
- From “data entry and compliance” to “empower business owners around their finances”
- BAS Agents are acknowledged by business owners and Accountants as professionals with impeccable standards

Maybe it is a bold idea but I’m passionate and proud about being a BAS Agent and I’m up for the challenge.

[View full post](https://www.purebookkeeping.com/blog/transforming-the-bookkeeping-industry)

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